Typeface for Triathlon
Booklet showcasing the typeface. Printed on 3 colors of French Paper, black ink, elastic binding. Poster series, large race bib, giveaway promo piece. Photos from the exhibition.
For my final project for my MFA in Graphic Design at Otis College of Art & Design, I proposed a typeface for the sport of triathlon. This idea comes from my own personal experience of the sport, as well as extensive research. First I looked at the three sports that make up triathlon: swimming, cycling, and running. I then focused on the physical and visual elements found at a race. There are many components involved in triathlon, most importantly the gear for each discipline. I looked at swim/bike/run gear and how all three aspects transition into each stage of the race, and how type us used in triathlon brands. I also looked at existing signage and collateral found at triathlons, and researched why they did or didn’t work. Next I looked at typefaces that tended to be more legible, or used for signage or numerals and determined why they were easy to read. I also looked at unicase typefaces, and san serif type to see how letters and numerals are handled. Once I worked out these letterforms, I then started thinking about a concept to add character, concept, and a link to the world of triathlon. I gained inspiration from the geometry of bicycle frames and used this formal dimension to structure further experimentation. There are many different bike frames, and the varying widths and joints are apropos subject matter to integrate into my developing typeface. I have also personified running and swimming in the typeface by looking at equipment used in triathlon (wetsuit for the swim) and muscles in the arms & legs (for the run). My intent is to produce a new and dynamic typeface that will personify, clarify and engage the sport of triatFor my final project for my MFA in Graphic Design at Otis College of Art & Design, I proposed a typeface for the sport of triathlon.