FedEx at Forty Memphis Magazine Special Edition

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Created: 05/08/13
Last Edited: 05/08/13
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Description
Magazine art direction for the April 2013 issue of Memphis magazine which is devoted to a comprehensive overview of FedEx’ first forty years, with cutting-­edge content on how and why the company remains the kingpin of international logistics in an ever-­changing global environment. The issue focuses upon the transformational role that FedEx has played in the development of contemporary Memphis, as well as the company’s pivotal philanthropic role in our community.

A "Brand-Ex" section provides an overview of FedEx’ inspired marketing efforts. An exclusive "Night Moves" photo essay by Larry Kuzniewski takes viewers inside the massive Memphis Global Operations Center on a foggy winter evening.

The cover cloud-arrow design conceptually represents the future of FedEx by extracting the hidden arrow from within the FedEx logo. The concept has since been utilized by FedEx for other 40th Anniversary messaging and by their ad agency BBDO for a USA today ad.

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