The University of Southern California’s Fashion Industry Association needed to rebrand their identity to reflect the professional characteristics of the organization. The direction for the rebranding is based off the classic, editorial style found in fashion.
Primary audience insists of USC students across the campus highly interested in fashion. These students range from freshman to seniors in college and are serious about starting their career in the fashion industry. The students that join this club come from a many different backgrounds and studies.
Secondary audience includes nonmembers such as otherstudents, faculty, and working professionals. I also feel that potentialemployers are a secondary audience.