Repositioned FXall, the world's leading electronic institutional foreign exchange platform. They were looking to aggressively expand their client base and to raise their profile. Created a bold, confident messaging and visual strategy, a clean and dramatic break from the look, tone and style of their existing marketing communications. The new look leveraged a central element in the existing logo an upward reaching arc to help create a strong, distinctive trade dress that could be carried across a broad range of communications.
Developed new print and electronic marketing communications, including a marketing kit with a flexible, all-purpose overview folder, market-specific brochures, and a coordinated system of product and service sheets. The new look was also adapted for their upgraded website.