FRAXA Research Foundation

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Created: 10/10/11
Last Edited: 05/06/12
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FRAXA Research Foundation is a non-profit organization that raises money to help develop treatments and a cure for FRAGILE X. They held annual fundraising dinner parties where I was in charge of brand strategy, graphic design and event design.
  • FRAXA Research Foundation
    Graphic Design, Event Design, Art Direction, Branding

  • FRAXA Research Foundation, Orange County Chapter, holds annual fundraiser dinner parties, holiday events and fundraiser campaigns to raise funds for research that will cure and bring effective treatments to people who suffer from Fragile X, a congenital syndrome that is the leading cause of inherited mental retardation and autism.

    I worked with FRAXA, Orange County, in three of their annual events, two holiday parties and two fundraising campaigns.   I created the event theme graphic, save the date cards, invite, e-vite, event program, signage and art directed all the touch points on-site.  These events were very successful.  We raised half a million dollars, raised awareness of a condition most people have never heard about and designed a fun event people enjoyed and were inspired continued support for FRAXA.
  • Invitation to fundraiser dinner party.  Design, copywriting, art direction for all materials for the event including print, multimedia and signage.   Art directed event to tie the flamenco theme to the beauty and passion of the commitment to a cause.
  • Save the date for dinner fundraiser.  Graphic design, event design, branding.   Subsequent FRAXA, Orange County events adopted this design.
  • Invitation to dinner fundraiser, 2009.   Design.  Copywriting. Event art direction. 
  • Holiday eVite.  Design and copywriting.

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