Fittness4me is not your average fittness website. They don't encourage you to go to the gym at all actually. They believe in customizing a healthy life style around YOU and your hobbies. They provide applications that track your health and wellness and c they make the experience of staying "FITT" Fun, and interactive. After looking at their competition, we decided Fittness4me needed a logo that would promote the key word to their business which is "customization" while keeping the stress on their Acronym: "FITT" that stands for "Fun, Interactive, Trackable, Training".