FITC Edmonton 2010

  • FITC Edmonton 2010

  • Artwork and design for FITC Edmonton 2010.

    FITC is known for their combination of both technical and creative presentations. For this reason, I decided to go with a typographic direction which would visualize the strengths of interweaving these two seemingly polar forces. The goal was to create a typographic style which would accurately represent each discipline, while allowing them to exist somewhat harmoniously in the same space.

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