FINDS Spirit Cocktail Booklet

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Created: 05/18/11
Last Edited: 11/20/12
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Description
A marketing collaboration in Hong Kong between designer Matthew C. Laurenza and trendy Scandinavian bar and restaurant FINDS saw the design of a mixology recipe book slash jewelry catalog.

Juxtaposing beautiful fashion photography with Norse myth and cocktail recipes, plus an elegant layout and creative paper selection, the booklet served as a gift for VIP guests at a glamorous event with the jewelry designer himself in attendance.
  • FINDS Spirit Cocktail Booklet
  • A marketing collaboration in Hong Kong between designer Matthew C. Laurenza and trendy Scandinavian bar and restaurant FINDS saw the creation of a mixology recipe book slash jewelry catalog.

    The design juxtaposes beautiful fashion photography with Norse myth and cocktail recipes, within an elegant layout and creative paper selection. Together with a matching envelope, it served as an invitation for VIP guests, as well as a memorable take-home gift for attendees at the glamorous cocktail event with the New York City based jewelry designer himself in attendance.

    Created at KactusDesign
  • Working with a mixologist and photographer for content, each page features the recipe of a special FINDS cocktail named after a Norse God, with photographs of jewelry pieces selected to match the spirit of the deity.

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