We got very excited when FIBA contacted Iconisus and asked us to create their official advertising campaign.
While thinking of the ideas, I came up with the 'Giant Get-Together' concept in which world famous basketball stars pose in beautiful landscapes of Turkey. The main approach was to treat the visuals as they are tourism posters to promote the country, while keeping the excitement aspect of the huge sport event.
At the final phase, it ended up being the official campaign idea.
Then in 5 different states in the US, we did special photo shoots with the biggest stars including Kobe Bryant, Pau Gasol and Tony Parker.
Below are the posters I designed for the championship.
Agency: Iconisus L&Y | What I did for this project: Graphic design and art direction