FARBERWARE KNIVES

  • FARBERWARE KNIVES
    packaging & branding, 2010
  • This project’s objective was to re-design the packaging of a set of 3 Farberware knives. The result was a more sophisticated and easier to open design that elevates the knives to a higher standard. Instead of a difficult to open clamshell package, the knives can be opened by ripping a perforated tab and sliding out a drawer that can be used over and over for storage. The new packaging’s classic style draws upon Farberware’s history and tagline, “The professional’s choice since 1900.”