Working with Eyecessorize, an eyewear fashion and eye health
awareness organization, I was asked to create a booklet to be mailed to
media outlets and new members within the optical organization helping
explain and share information about the organization.
The primary audience are new members within the optical
organization and new press and media outlets. Wanting to create a unique
campaign that stood out from the standard fashion media kits, I
created a design that involved heavy layers and image adjusting to
create vibrant and visually engaging designs. The insert, which details
Eyecessorize's media outreaching for the year, is used so the client
doesn't need to reprint the entire booklet annually, rather they can
just reprint the insert page only.