Eyecessorize New Member Kit

  • Eyecessorize New Member Kit
    8 pages with an insert page, publication
  • Working with Eyecessorize, an eyewear fashion and eye health awareness organization, I was asked to create a booklet to be mailed to media outlets and new members within the optical organization helping explain and share information about the organization. The primary audience are new members within the optical organization and new press and media outlets. Wanting to create a unique campaign that stood out from the standard fashion media kits, I created a design that involved heavy layers and image adjusting to create vibrant and visually engaging designs. The insert, which details Eyecessorize's media outreaching for the year, is used so the client doesn't need to reprint the entire booklet annually, rather they can just reprint the insert page only.