Working with Eyecessorize, an eyewear fashion and eye health awareness organization, I was asked to create the look and feel for an event they were hosting at Grand Central Station in New York City. The event was to promote current eyewear trends and eye health awareness. Once the look and feel was established I carried out the theme on all marketing materials and room signage. The target audience would be male and female, ages 10-60, from all social classes, and all ethnicities. The goal of the event’s design was to be visually engaging to attract anyone who would be walking through the building traveling to and from New York. The visual concept was to be bright and punchy with colors to make the event come to life inside of the plain and gray colored halls of Grand Central Station.