Everyday Ad and clothing tags

Snowboarding is fun, and it requires a fun, quirky lifestyle. I wanted to portray this in the clothing tags and in the ad. Fun bright colors were chosen to support a fun feeling. The brand philosophy is that Everyday is thought of as a verb, not a noun. This is a lifestyle we are passionate about, and ride everyday. The Everyday company is different because the consumers get involved by submitting photos of their funny moments and winners receive free merchandise every month.