Etymology Brand Identity

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Created: 05/24/11
Last Edited: 02/15/13
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Description
Branding for Etymology Food Concepts, a cheeky food & beverage holding company based in Singapore. The client wanted something a bit tongue-in-cheek, a bit silly, and yet 'corporate' enough to appeal to potential investors. The final design speaks to the owner's personality, references the literary aspect of the company name, but remains playful enough to not feel high-brow.

As the company was just starting out, the overall identity was kept quite basic to allow for future development based on the direction of the business. Colors are neutral, and supporting graphics (though drawn and conceptualized) not included.
  • Etymology Brand Identity
  • Branding for Etymology Food Concepts, a cheeky food & beverage holding company based in Singapore.┬áThe client wanted something a bit tongue-in-cheek, a bit silly, and yet 'corporate' enough to appeal to potential investors. The final design speaks to the owner's personality, references the literary aspect of the company name, but remains playful enough to not feel high-brow.

    As the company was just starting out, the overall identity was kept quite basic to allow for future development based on the direction of the business. Colors are neutral, and supporting graphics (though drawn and conceptualized) not included.

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