Sponsorship Activation

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Created: 11/29/10
Last Edited: 03/07/14
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Description
Various projects in golf-focused brand activation for a global client base.
  • Rory McIlroy Golf Bag for Bose
     
    Proud to have helped design the Bose-branded Nike tour bags for Rory McIlroy. The golf bags will be auctioned off later in 2014 to benefit the Rory Foundation.
     
    Watch a video about the Bose bags here.
  • NASDAQ Times Square
     
    During the 2013 Web.com Tour season, NASDAQ displayed a weekly winner graphic each Monday following a tournament. Involvement included the original design, weekly preparation and submission of new graphic files.
     
    Background image of Innisbrook is my own.
  • Champion Panels
     
    The 2014 Farmers Insurance Open at Torrey Pines featured a top-to-bottom rebranding effort. As creative lead for Farmers' golf agency, my work was found throughout the program—from room key cards and credentials to tournament signage and branded environmental graphics.
     
    The Champion Panels were 15'x8' graphics installed in a high-traffic area adjacent to the players putting green.
     
    Image Credit: Getty Images (Players), Ryan Parker (Backgrounds)
  • Champion Panels

    The 2014 Farmers Insurance Open at Torrey Pines featured a top-to-bottom rebranding effort. As creative lead for Farmers' golf agency, my work was found throughout the program—from room key cards and credentials to tournament signage and branded environmental graphics.

    The Champion Panels were 15'x8' graphics installed in a high-traffic area adjacent to the players putting green.

    Image Credit: Getty Images (Players), Ryan Parker (Backgrounds)
  • University Day Challenge
     
    In its second installment, the "glass wall" activation was a hit at the 2014 Farmers Insurance Open, attracting more than 800 fans to watch PGA TOUR stars Keegan Bradley, Rickie Fowler, Ben Crane and Camilo Villegas take aim to benefit the golf team of their college alma mater.
     
    Watch a video of the event here.
  • University Day Challenge
     
    Local media, photographers and video crews from CBS Sports and PGA TOUR Entertainment were on hand to capture the action.
     
    Also, as part of the larger "University Day" fan activation during Saturday's Third Round (where players and fans are encouraged to wear their college logos and colors), mascots for the participants joined the fun to cheer on their players.
     
    Watch a video of Rickie Fowler knocking out his own logo here.
  • University Day Challenge
     
    Keegan Bradley came away victorious in 2014 with a $10,000 donation on his behalf by Farmers Insurance to the golf team at St. John's University.
     
    Watch Keegan's winning shot here.
  • University Day Challenge
     
    The University Day Challenge has been an awesome activation for Farmers. It was my responsibility to own this event from top-to-bottom. From the original design of the glass wall in 2013 to managing our incredible vendors on the ground to evolve and grow the exhibit, the Challenge was an incredible success and a point of pride.
     
    Watch the 2014 promo here and the 2013 promo here.
  • Farmers Charity Messaging
     
    A cornerstone of the PGA TOUR and the Farmers Insurance Open is charitable giving. Farmers takes its commitments seriously, and communicating information about its initiatives with Golf Ambassador and PGA TOUR star Rickie Fowler and NASCAR Farmers No.5 Driver Kasey Kahne were a priority in 2014.
     
    Perhaps the highest-visibility area at Torrey Pines is the patio directly behind #1 Tee on the South Course. A 40'x13' banner showcasing Farmers charity outreach and an integrated photobooth backdrop (another image of mine) was designed to fill the space.
  • Southwest Airlines Golf Bag
     
    Led design of "SWAG Bag" in coordination with Southwest Airlines and Adams Golf.
  • Farmers No.5 Showcar
     
    In 2012 and 2013, the Farmers No.5 Showcar was on display at the Farmers Insurance Open. A 40'x13' billboard backdrop was designed to match the paint scheme of the official hauler trailer for the car as well as showcase NASCAR Driver Kasey Kahne.
  • Farmers No.5 Showcar

    In 2012 and 2013, the Farmers No.5 Showcar was on display at the Farmers Insurance Open. A 40'x13' billboard backdrop was designed to match the paint scheme of the official hauler trailer for the car as well as showcase NASCAR Driver Kasey Kahne.
     

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