Identity Design
Enlite
This
logo is for a company that works with kids that have autism. From the
very beginning the goal was to create an identity that was inspiring and
different. The client had seen the open brush stroke circle that
reflects closely
with Japanese concept of wabi sabi, which is that all things are perfect as they are. It also
works well with the name Enlite, a play off enlightenment, and goes to
the core of what the company, services, and founder is about. The color
palette is unexpected and uses all the same type, but with different
treatments. The word "awareness" has the same color as the open circle,
again connecting awareness and enlightenment.
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