Enlite Identity Design

  • Identity Design

    This logo is for a company that works with kids that have autism. From the very beginning the goal was to create an identity that was inspiring and different. The client had seen the open brush stroke circle that reflects closely with Japanese concept of wabi sabi, which is that all things are perfect as they are. It also works well with the name Enlite, a play off enlightenment, and goes to the core of what the company, services, and founder is about. The color palette is unexpected and uses all the same type, but with different treatments. The word "awareness" has the same color as the open circle, again connecting awareness and enlightenment.