Developed concept for physical construction and designed graphics for a new product sample kit featuring a new sustainable engineered stone solid surface material. The sales force needed a sample they could transport daily and carry with them to distributor showroom visits. Worked directly with outside vendors to coordinate physical comps for testing, discussed tweaks to dieline and made suggestions on production methods. Samples are adhered with heavy-duty velcro as removal of the samples was key. The tri-fold kit is designed to lay flat on a counter or can be displayed standing when the double-sided closure is used. A pocket for literature and a business card is included. Thin foam inserts protect the samples from rubbing and marring in the kit. The design needed to convey a clean, modern aesthetic without competing with the product samples.
Both budget and weight of the cut product samples were major challenges, but both restrictions were addressed successfully with this solution. This piece was initially produced as a short run and utilized in the field. This kit has performed well and was quickly reordered.