Ellerbe Becket needed a firm overview as an introductory piece for potential clients. I designed and created the folded flyer to be easily produced and used. They could be simply shared at a tradeshow or client meeting and were small enough to be placed in a pocket or business envelope. The double fold allowed the document pagination to build from general information on the two-page spread, and more detailed information on the inside four-page spread. Later, market sector flyers were added to the family of flyers.
double folded flyer
