El Centro Identity

  • El Centro de Conexion de Chippewa Valley is a non-profit organization in Wisconsin's Chippewa Valley.   This logo was voted into the final three out of twenty designs to be decided on by El Centro's board of directors.  The final design chosen was by fellow classmate Emily Larson and can be seen in use at http://www.elcentrocv.org/.
    The goal of the design is to communicate what the organization is: a support group for the Latino community in the Chippewa Valley.  I felt it was also important to incorporate roots since many Latino community members have been established in the area for generations.