Branding for a Non-Profit Organization
Eden is a non-profit organization based in Cleveland, Ohio that provides quality long-term housing for those in need. Their clients include those who have been clinically diagnosed with HIV or AIDS, those who need mental care, as well as people who have been homeless for a long period of time. Their mission is one of inclusiveness and their motto is "leaving the porchlight on." In my logo concepts, I incorporated elements of their old logo with new typographic and visual elements. The last two even incorporate hand-drawn type for a more human, friendly feeling.