Ecolution is a fictional energy consultancy company located in Madison, WI. I concepted and created everything from the logo to icons to event rollout. With the branding, I wanted to make sure that the company looked both local and inviting, yet still professional. I think I achieved this look with the mark I developed which gives a subtle nod to radiating energy. I also wanted to mainatin this feel with the rest of the brand by incopotating photos and copy in the booklet and website that features events and asks the public to follow Ecolution's community outreach on social media.
The idea of the company's community involvement lead me to the creation of a volunteer event to be held every fourth Friday at a community garden. I developed icons that I wanted to mimic the roundness of the logo to use as an element to carry throughout the event collateral. Similarly, I designed a facebook timeline and twitter feed to continue the theme of connecting to the greater local community. Overall, I absolutely loved concepting, applying and figuring out how to create a cohesive brand and an extension of that brand through an event.