ECOJOE™ is the original eco-friendly St. Joseph home selling kit! The practice of burying a St. Joseph statue dates back thousands of years when he was first called upon to help sell real estate. Today home sellers and real estate agents continue the tradition.
Most of home selling kits are made of plastic and other harmful materials. ECOJOE™ needed to be made with a sensitivity to the environment. My challenge was to recreate St. Joseph in a modern, kitchy way while not losing traditional aspects in the design. Everything from production, materials, and distribution supports green initiatives and social responsibility.
Scope of Work
Creative direction, graphic design, concept development, copywriting and project management.