Eclipse Cleaning Product Line

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Created: 01/29/10
Last Edited: 04/18/13
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Description
Project art direction and presentation design.
  • branding, id for green cleaning tools (plastics are made from recycled soda bottles)
  • window display for Bed, Bath and Beyond. 2009
  • eclipse
    The theme of this versatile product line encompassed the idea that your garbage can "go to a better place" and actually clean your home- stylishly. The simple form of the used crushed bottle says it all. Rethinking its presentation and actually showing the garbage to illustrate the story. Using only recycled "green" bottles from the United States- The Eclipse line was awarded in TIME Style & Design's GREEN DESIGN 100 (2009).

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