Eating Modified Book

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Created: 01/15/13
Last Edited: 04/02/13
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Description
Objective:
My intent was to conceptualize sourced content and produce a cohesive typographic book design encompassing the cover, title
page, table of contents, chapter openers, information design,
and index. I was responsible for creating all original photography
and information design.

Audience:
The readers are men and women, college to retirement age, middle- to upper-income level, all ethnicities, culturally aware. They are interested in a scientifically objective presentation about genetically modified foods and food safety.

Outcome:
My content and design discussed genetic modification in foods, represented through shift. I conveyed the concept through variation in the upper columns’ starting point, in natural imagery close-ups, and bold columnar connecting lines. The mood suggests something is different; something has changed.

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