My intent was to conceptualize sourced content and produce a cohesive typographic book design encompassing the cover, title
page, table of contents, chapter openers, information design,
and index. I was responsible for creating all original photography
and information design.
The readers are men and women, college to retirement age, middle- to upper-income level, all ethnicities, culturally aware. They are interested in a scientifically objective presentation about genetically modified foods and food safety.
My content and design discussed genetic modification in foods, represented through shift. I conveyed the concept through variation in the upper columns’ starting point, in natural imagery close-ups, and bold columnar connecting lines. The mood suggests something is different; something has changed.