EatUp Downtown: Downtown Vision, Inc.

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Created: 01/02/11
Last Edited: 11/19/12
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Description
Logo, collateral, wesbite, and ads for Eatup Downtown, Downtown Jacksonville's annual Downtown Dining Week.
  • EatUp Downtown
    Downtown Vision, Inc.

    Launched in 2007, EatUp Downtown is an annual dining week each August when participating restaurants offer prix-fixe 3-course meals for $25. 

    The client wanted to create an identity and collateral system that visually communicates great food (3-course prie-fixe meals) with a fun but sophisticated attitude.  

    In 4 years, the event has doubled the number of participating restaurants, and doubled the length of the promotion to 2 weeks each year.     
  • Logo
    Since EatUp Downtown's concept was 3-course meals offered at standard, low prices, it was intuitive that the logo should feature a trio of food-related icons.
  • Flyer Front

    The project came with its share of challenges: The piece needed to work as a self-mailer, a counter-top flyer, and fit into standard brochure racks in hotel lobbies.

    An uncommon project called for an uncommon layout: the logo fills an entire flap that could be wafer sealed for mailing, but when unsealed, the short-cut flap begs to be opened.
  • Flyer, both open and closed
    The tall format of the unfolded piece allowed the tall (and growing) list of participating restaurants to be the main focus.
  • Ads, magazine and newspaper
  • Homepage, EatUp Downtown

    Print collateral drove consumers to the website EatUpDowntown.com, where they could view the prix-fixe menus for each restaurant, and make online reservations at select restaurants via OpenTable.com
  • Movie Theater ad
    On-screen ads ran in the San Marco Theatre, a historic single-screen movie theater located minutes from Downtown.
  • Check stuffer
    A few weeks before EatUp Downtown, promotional flyers are provided with the bill at each restaurant, encouraging bounce-back business.

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