- Eastside Farmers' MarketRe-branding
- The Eastside Farmer's Market of Madison, WI was in need of an identity refresh and they contacted the Student Creative League to see if we could help. Through the League we held a Logo-in-a-Day competition where a group of students had 8 hours to design a logo. A group of creative professionals from local agencies came to assist in the judging and critiquing of work and my option was selected to move forward. I narrowed in on one element of their old logo, a small weathervane, and focused my concept around making that become a vessel for everything that the market is.