Earthlings

Earthlings -
What is there to hide
Key Art
Description: Create a 'Key Art' poster for the documentary about society•s treatment of animals - "EARTHlINGS"
Problem: How to get people that normally woudln't watch a documentary about society's treatment of animals if the film were to be shown at their local theatre.
Solution: Keeping the poster very vague by hiding the information - yet easily put together by the person looking at it. Cause interest.
From IMDB: "Using hidden cameras and never-before-seen footage, EARTHLINGS chronicles the day-to-day practices of the largest industries in the world, all of which rely entirely on animals for profit."

http://www.edwardsgd.com/projects/earthlings.php