Earthjustice

  • Earthjustice is the nation’s original environmental law organization, built on the belief that a healthy environment for all is a right. The new brand expression provides a refreshed primary identity with icon and wordmark, along with a color palette to serve a variety of communication needs. The design elements work together to support the brand’s voice, which is bold, strong, impactful and active.
  • The Earthjustice identity system comes to life through a series of applications that own the brand’s graphic look and feel. The brand’s signature visual expression is made up of a mix of conceptual imagery, graphic violators, color and typography.
  • Solid colors bring life to branded messages, and bold typography serves to make an impact and engage with the audience. Photography is cropped tightly to focus the message, always providing a clear point of view.
  • Work shown reflects conceptual and directional recommendations.