• An organizational analysis and how to reach the IUPUI audience
  • The Earth House Collective is a local nonprofit, full of creativity and optimism. Starting in 2008, they host concerts, have a vegan/vegetarian cafe, consistently hold open mic nights, yoga and dance classes, as well as other community building events.

    As a semester long project, I researched the organization, created strategic maps, and developed branding/marketing opportunities that I presented to the executive director, Jordan Updike. I stylized a book showing my research and how they could approach expanding their audience.

    Mapping Techniques Discussed:
    SWOT Analysis
    Organizational Audit
    4D Branding
    Marketing Aesthetics Contiuums
    Target Audience Personas
    Unique Selling Propositions
    Value Disciplines
    Creative Briefs
  • Cover for the book
  • Page from final book; Earth House Collective image and SWOT Analysis
  • Page from final book; 4D Branding
  • Page from final book; Survey Data
  • Organizational mapping, internally and externally
  • I continued in my Spring 2012 semester as an intern for the Earth House Collective, where I began putting my suggestions into actions. I created internship applications, designed banners, and developed posters to place around campus for opportunities and events at the Earth House. Following is a banner I created.