- An organizational analysis and how to reach the IUPUI audience
- The Earth House Collective is a local nonprofit, full of creativity and optimism. Starting in 2008, they host concerts, have a vegan/vegetarian cafe, consistently hold open mic nights, yoga and dance classes, as well as other community building events.
As a semester long project, I researched the organization, created strategic maps, and developed branding/marketing opportunities that I presented to the executive director, Jordan Updike. I stylized a book showing my research and how they could approach expanding their audience.Mapping Techniques Discussed:SWOT AnalysisOrganizational Audit4D BrandingMarketing Aesthetics ContiuumsTarget Audience PersonasUnique Selling PropositionsValue DisciplinesCreative Briefs
- I continued in my Spring 2012 semester as an intern for the Earth House Collective, where I began putting my suggestions into actions. I created internship applications, designed banners, and developed posters to place around campus for opportunities and events at the Earth House. Following is a banner I created.