Eagles Stars and Cars Sweepstakes

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Created: 07/09/10
Last Edited: 12/04/12
666
8
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Description
A public awareness campaign. Traffic to a Flash based microsite which allowed visitors to register to win prizes was fueled by magazine ads, in-stadium posters, jumbotron LEDs, a :30 spot and a vehicle wrap as well as an email marketing campaign.
  • A public awareness campaign I worked on back in 2007 for the Pennsylvania Auto Theft Prevention Authority. Traffic to a Flash based microsite which allowed visitors to register to win prizes was fueled by magazine ads, in-stadium posters, jumbotron LEDs, a :30 spot and a vehicle wrap as well as an email marketing campaign. Unfortunately, a torn rotator cuff lead to #51 Takeo Spikes being released before the prize could be fulfilled.

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