Eagles Stars and Cars Sweepstakes

  • A public awareness campaign I worked on back in 2007 for the Pennsylvania Auto Theft Prevention Authority. Traffic to a Flash based microsite which allowed visitors to register to win prizes was fueled by magazine ads, in-stadium posters, jumbotron LEDs, a :30 spot and a vehicle wrap as well as an email marketing campaign. Unfortunately, a torn rotator cuff lead to #51 Takeo Spikes being released before the prize could be fulfilled.