EUKANUBA ||| PACKAGING

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Created: 01/13/11
Last Edited: 10/24/12
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Description
Eukanuba Cat Dry Food was about to be eliminated from the shelves of Pet Smart and other specialty pet stores. Positioning the redesign under the concept of "healthy companion" the new package displayed a circular life-cycle encapsulating the fine feline. Along with a photoshoot capturing pedigree breeds, this little kitty definitely caught the canary and our consumers attention. Saving the brand and increasing profits as well as shelf presence.
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  • EUKANUBA  ||| PACKAGING REDESIGN

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