ERW Business Cards

  • Creating a design for recent MBA graduate Eric West's business cards posed two challenges:

    1. Conveying his extensive professional and education background without listing his whole resume
    2. Creating enough intrigue to compel the recipient to visit his website and continue the conversation beyond the first meeting.

    A lot of consideration was put into the interaction a recipient would have with the card and how to ensure one would actually look at and digest all the information on it. It was also important to create a strong personal visual brand without going over the top. His professional information wouldn't be relevant to everyone, so we decided to create a graphical representation of his credentials, and add a touch of nerdiness (his background is in engineering) to allude to his skill-set and industry.