Creating a design for recent MBA graduate Eric West's business cards posed two challenges:
- Conveying his extensive professional and education background without listing his whole resume
- Creating enough intrigue to compel the recipient to visit his website and continue the conversation beyond the first meeting.
A lot of consideration was put into the interaction a recipient would have with the card and how to ensure one would actually look at and digest all the information on it. It was also important to create a strong personal visual brand without going over the top. His professional information wouldn't be relevant to everyone, so we decided to create a graphical representation of his credentials, and add a touch of nerdiness (his background is in engineering) to allude to his skill-set and industry.