The Emergency Physicians Residents Association asked us to help them improve the experience of their new members by designing a vessel for their new member welcome kits. Although they had originally thought we'd be using a large label or sticker affixed to the box, we argued that a mailing sleeve would be easier to apply consistently, and it would create a better impression on the recipient.
We saved on printing costs by going with a two-color design, but ultimately kept the layout engaging by picking bright colors based on the Association's existing color palette.
We also designed a rolling-fold brochure that unfolds to reveal panels revealing the types of benefits EMRA offers its members, and drives new members to the website for more information.
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