Client:Eastern Jefferson County Courier and Press Newspaper
Criteria:
The client wanted to do a complete redesign of their newspaper. Their goals were to make it more readable, easy to navigate and more informative.
Objective:
Promote readership of the paper in Eastern Jefferson county and also drive advertising sales in such market through newspaper redesign of the front cover and sections.
Audience:
Eastern Jefferson County residents and advertisers.
Message:
Eastern Jefferson County Courier and Press provides the most news coverage in the area.
Means:
Newspaper is a free publication that is distributed to advertisers, businesses and distribution racks.
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