DuPont

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Created: 01/16/12
Last Edited: 05/17/13
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Description
Part of a new business pitch, DuPont wanted an updated and personal new style for their brand.
  • The challenge: A consumer facing rebrand for Dupont, that puts a human face on a big, bad chemical engineering company who also happens to harbor the technology to end world hunger. How do you do it? You start with a few good stories.

    Creative Role: ACD, Concept, Design
  • Single Page Ad
  • Customized Foldout Spread
  • Credits:
    Agency: Ogilvy & Mather
    CD: Bruce Henderson
    ACD, Art Lead: Alison Tsoi
    ACD, Copy Lead: Tony Whiteside
    ACD, Art: Stefani Cottrill
    ACD, Copy: Mikki Brunner