- The challenge: A consumer facing rebrand for Dupont, that puts a human face on a big, bad chemical engineering company who also happens to harbor the technology to end world hunger. How do you do it? You start with a few good stories.
Creative Role: ACD, Concept, Design - Single Page Ad
- Customized Foldout Spread
- Credits:
Agency: Ogilvy & Mather
CD: Bruce Henderson
ACD, Art Lead: Alison Tsoi
ACD, Copy Lead: Tony Whiteside
ACD, Art: Stefani Cottrill
ACD, Copy: Mikki Brunner
