Dreams Preferred

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Created: 05/10/10
Last Edited: 11/19/12
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Illustration, visual art, surreal, brands, commercial, art direction, , advertising, print ads, campaign, brands, interactive, buy, print, art, shop, illustration, modern art, digital art, digital, design, visual, graphic, mixed media, interactive media, print media, commercial art, ad, advertisement design, colour, abstract, concept, surreal, visual art, art direction, gallery, abstract, commercial, visual, gallery, fine art, canvas, traditional, mixed media, emotional
  • Dreams Preferred is part of an ongoing collaboration by New Delhi artist Archan Nair and New York creative producer Parris Whittingham.

    The title is a response to the Langston Hughes poem "A Dream Deferred". For Parris, this project served as a springboard to engage social innovators about education and the arts.

    For Archan, this work helped establish his distinct vision in the crowded advertising space. Since then, he has collaborated with brands like Canon, Nike, Microsoft and Sony.

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