Dr. Bronner's Magic Soap Re-Packaging

FIELDS:Packaging
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Created: 04/17/12
Last Edited: 10/22/12
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Description
Packaging re-design for KCAI's Visual Language class.
  • Dr. Bronner's Magic Soap
    Packaging Re-Design
  • I re-packaged Dr. Bronner's Magic Soap as an experiment with modes of appeal. Switching from pathos to ethos can make a huge difference in the way a product is perceived.

    I stripped down the well-known, but text-heavy packaging and replaced it with simple illustrations of the plants used in the soapmaking process.

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