Dr. Bronner's Magic Soap Re-Packaging

  • Dr. Bronner's Magic Soap
    Packaging Re-Design
  • I re-packaged Dr. Bronner's Magic Soap as an experiment with modes of appeal. Switching from pathos to ethos can make a huge difference in the way a product is perceived.

    I stripped down the well-known, but text-heavy packaging and replaced it with simple illustrations of the plants used in the soapmaking process.