Downtown Church Identity

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Created: 01/10/12
Last Edited: 11/21/12
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Description
Logo and brand structure for a church in Columbia, South Carolina.
Project Info
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  •  Downtown Church Identity
  • Client: RIGGS PARTNERS | Downtown Church
    Art Direction/Design: Maria Fabrizio


    Downtown Church is structured on a unique blend of Presbyterian tradition, community involvement, and modern spirituality. They needed a consistent brand platform and contemporary visual identity to position them to reach their target audience.
    The end solution explores the traditional feel of stained glass and the urban nature of skylines, intersections and multiple views of a kaleidoscope

    A pattern was also created of the overlapping logo and an actual map
    of the downtown area to be used as t-shirt design, website elements and possible a mural.



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