Dove Men+Care

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Statistics
Created: 04/14/12
Last Edited: 02/27/13
318
2
0
Description
Challenge:
Create a print campaign for Dove Men's body wash.
Execution:
From our research, Tara Schoessell and I found that the majority of purchasers of male body wash were women. We chose to gear our campaign to them. Playing with the option of a scratch and sniff, the print ads require you to "get close" to our men. All though most of the viewer's men will not look like these models, they can smell like them
  • Dove
    Collaborative Campaign

  • Challenge
    Create a print campaign for Dove Men's body wash.
     
    Execution
    From our research, we found that the majority of purchasers of male body wash were women.  We chose to gear our campaign to them.  Playing with the option of a scratch and sniff, the print ads require you to "get close" to our men.  All though most of the viewer's men will not look like these models, they can smell like them.  

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