DoubleTake was a ground-breaking art exhibition curated by renowned Impressionist scholar Paul Hayes Tucker. The show paired Impressionist paintings with works by leading artists of the 20th century, bringing a new take to the traditional "compare and contrast" art experience. The resulting identity reflected the joining of classic and modern with a recognizable nod to one of the exhibit’s iconic paintings. The brand was extended to a broad range of print collateral, the web and various retail items including a collectable exhibition catalog.
Logomark and Brand Style Guide_