DoubleTake

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Created: 08/01/12
Last Edited: 06/05/14
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Description
DoubleTake was a ground-breaking art exhibition curated by renowned Impressionist scholar Paul Hayes Tucker. The show paired Impressionist paintings with works by leading artists of the 20th century, bringing a new take to the traditional "compare and contrast" art experience. The resulting identity reflected the joining of classic and modern with a recognizable nod to one of the exhibit’s iconic paintings. The brand was extended to a broad range of print collateral, the web and various retail items including a collectable exhibition catalog.
  • DoubleTake was a ground-breaking art exhibition curated by renowned Impressionist scholar Paul Hayes Tucker. The show paired Impressionist paintings with works by leading artists of the 20th century, bringing a new take to the traditional "compare and contrast" art experience. The resulting identity reflected the joining of classic and modern with a recognizable nod to one of the exhibit’s iconic paintings. The brand was extended to a broad range of print collateral, the web and various retail items including a collectable exhibition catalog.
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    Logomark and Brand Style Guide_
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    Exhibition Collateral_
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    Website_
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    Out of Home Advertising_
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    Merch_
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    Exhibition Catalog_

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