Dollar General Private Label Packaging

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Created: 11/02/10
Last Edited: 12/04/12
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Description
Dollar General believed they had a great opportunity to consolidate their customer base and attract new, price- and value-conscious customers extending a promise to consumers that their private label products were just as good as the national brands.
  • Dollar General Private Label
    DG Baby Packaging

  • Dollar General believed they had a great opportunity to consolidate their customer base and attract new, price- and value-conscious customers. Specifically, they wanted to be able to extend a promise to consumers that Dollar General’s private label products were just as good as the national brands.



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