Doctor Of Dentistry Rebranding

  • Doctor of Dentistry was a title that True North purchased in 2007 - and we decided to give it a new life through rebranding the publication. This included all aspects: editorial voice and content, logos and associated collateral, and the photography and layout of the publication. Monika Morris was the lead designer on this rebrand - and she did a GREAT job. I just did what a good creative director should - I kept pushing her to a better outcome. I did get to help with the identity kit, which was lots of fun.
    All work is the copyright of True North Custom Media and Sunshine Media Group.
    Photos of the artwork are the copyright of J. Kevin Tugman.