"Discover Puerto Rico" Campaign for Men's Journal

Created: 10/19/10
Last Edited: 11/18/12
5-part “Discover Puerto with Zay Harding” webisode series housed in custom microsite, with in-book and eblast drive-to-web campaign.
  • "Discover Puerto Rico with Zay Harding" campaign for Men's Journal / Puerto Rico Tourism
    2008 MIN Integrated Marketing Awards "Best Custom Microsite" Honorable Mention
  • 360º campaign for Men's Journal / Puerto Rico Tourism which incorprated web, video, photo and print components.

    Men's Journal followed host Zay Harding to Puerto Rico to capture content which would become a five-part series of webisodes. These were hosted in a custom flash microsite, and promoted by an extensive InBook Print campaign as well as monthly eBlasts.

    Website can be accessed here: http://www.mensjournal.com/pr/pr-2007.html
  • Episode #1: Old San Juan & Piñones
  • Episode #2: Ponce & Guánica
  • Episode #3: Carite Forest & Guavate
  • Episode #4: Fajardo
  • Episode #5: Isabela
  • YouTube Trailer

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