Direct Mail and Microsite Campaign

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Created: 01/27/10
Last Edited: 11/17/12
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Description
Cross-media campaign for a new web-based business portal. Elements include a dimensional mailer that directed recipients to a microsite with Flash animation.
  • Serving as art director and designer I collaborated with a copywriter and Flash developer to concept, design and art direct the campaign elements displayed below. A highly select group of prospects received a dimensional mailer with an actual computer key on the inside that directed them to a microsite where they could learn more about ACNielsen's new online portal for category managers. The microsite included Flash animation and and sound. This campaign won the Bronze at the 2002 Chicago Business Marketing Association Tower awards.

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