Dingo Wine Identity

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Created: 12/17/12
Last Edited: 04/17/13
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Description
Brand design for the fictional winery, Dingo, which is based on the ideals of the Australian wine brand, Yellowtail.
  • DINGO WINE
    the spirit of fun
  • Opportunity
    Recreate and rebrand an existing company
     
    Solution
    Dingo is a rebrand of Yellowtail, an Australian winery that creates wine for everyday drinking. The goal was to evoke the fun, casual personality of the brand and flaunt its Australian roots.

    The imagery used in the logo is derived from Australian Aboriginal dot art. The eyes of the dingo symbolize billabong, or waterhole, in Aboriginal art and this is an extension of the idea that Dingo wine gathers people together.

    Touchpoints created for the company include stationary, packaging, a website, and a wine choosing application for smart phones.

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