Print Projects

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Created: 01/25/13
Last Edited: 08/28/14
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Collection of my print projects.
  • THE GUHYASAMAJA CENTER  is a Buddhist center and a non-profit organization. It offers venues to learn about Buddhism and methods for calming the mind and cultivating positive emotions.I did my first internship with the center and worked on many rewarding projects. They wanted a brochure that would help them connect with their following, increase attendance to their events, and amplifies differentiation from other faith groups that shared the same building. Read the rationale of this work.
  • POSTERS ARE THE RIGHT advertisement medium for promoting events and for reaching a broadest audience because they can be easily placed anywhere.They allow to select the best places that have a greater visibility, so that more people belonging to the target audience can access the information. The Buddha is shaped by words that belong to his principles. The vibrant colors and design are reminiscent of traditional Buddhist aesthetic introduced with a fresh appeal. 
  • EMOTIONS ARE POWERFUL "variables" that affect behavior, relationships, evaluation and consideration. In fact, it is reported that there is no such thing as a purely rational decision but there are purely emotional decisions. Good advertising acknowledges this variables. The execution of this concept does not rely on a traditional sale message. It shows, instead, a keen awareness of what consumers like, how they think, and what is important to them. Photoshop has been used to make this photomontage.
  • PHOTOSHOP IS THE MOST POWERFUL image editing program. With PS is, in fact, easy to manipulate images and experiment with concepts. I worked on isolating image areas for changes and adjustments. The layout comes from an outside source and has been modified to create a fictitious magazine. The image was created by combining two images and edited in Photoshop. Both the layout and pictures come from outside source.
  • Science—usually synonymous with adventure and discovery—becomes a very dull and boring topic in scientific journals. Scientific journals, in fact,  are often a collection of impersonal articles stifled by their own lingo, devoid of any engaging picture or illustration. In order to revive such an incredible topic and add graphic impact to it, I introduced an expressive typographic style that transforms and modernizes its visual content. Rather than simply embellish the page with types, I decided to unify the layout with a picture. Tying stylish typefaces and photography is the foundation of good editorial design where a headline or text type is an integrated component of the illustration rather than separated from it. Read rationale.
  • THE FAIRFAX COUNTY PUBLIC SCHOOL wanted to implement a new strategy that would help children handle stress in school.The success of this concept depended on how well the product would connect with its audience-teenagers. The cover, with its elements, captures a visual experience that its audience can relate to. This project was created in both Photoshop and InDesign. The template includes measurements and legend. All elements of this project-from the colorful palette to the experimental typography-were designed to resonate with the target audience.

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