Design for a Discerning Design Audience

  • University of Houston Graphic Alumni Partnership // Five Year Report // Print
    Create a brochure that informs like an annual report, excites like an invitation, sings happy birthday like a hungry, cake-eyeing family and communicates, both visually and verbally, to designers and professors, students and professionals, trendsetters and tastemakers.
    ACTION //
    Origin stepped up, using our familiarity with the University of Houston’s Graphic Communications Program (among our ranks—program alumni and UHGAP’s first president) as a starting point. “I Am This Many” celebrates how far the organization has come in five years while illustrating the immense possibilities for its continued growth and impact in the design community.
    Said UHGAP President Daniel Bosse, "the book has been instrumental in getting new partners for UHGAP. We have added a bunch and have conversations with several more and I believe it is this report that has inspired them to give."

    CLIENT / University of Houston Graphic Alumni Partnership (UHGAP)
    AGENCY / Origin
    DESIGNER / Michelle Coffey
    ILLUSTRATOR / Michelle Coffey
    COPYWRITER / Aimee Borders
    PHOTOGRAPHY / Phoebe Rourke-Ghabriel

  • Featured in the 2013 HOW International Design Awards