Design for a Discerning Design Audience

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Created: 09/14/13
Last Edited: 09/15/13
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University of Houston Graphic Alumni Partnership // Five Year Report // Print

CHALLENGE //
Create a brochure that informs like an annual report, excites like an invitation, sings happy birthday like a hungry, cake-eyeing family and communicates, both visually and verbally, to designers and professors, students and professionals, trendsetters and tastemakers.

ACTION //
Origin stepped up, using our familiarity with the University of Houston’s Graphic Communications Program (among our ranks—program alumni and UHGAP’s first president) as a starting point. “I Am This Many” celebrates how far the organization has come in five years while illustrating the immense possibilities for its continued growth and impact in the design community.


CLIENT / University of Houston Graphic Alumni Partnership (UHGAP)
AGENCY / Origin
CREATIVE DIRECTOR / Jim Mousner
DESIGNER / Michelle Coffey
ILLUSTRATOR / Michelle Coffey
COPYWRITER / Aimee Borders
PHOTOGRAPHY / Phoebe Rourke-Ghabriel
  • University of Houston Graphic Alumni Partnership // Five Year Report // Print
     
    CHALLENGE //
    Create a brochure that informs like an annual report, excites like an invitation, sings happy birthday like a hungry, cake-eyeing family and communicates, both visually and verbally, to designers and professors, students and professionals, trendsetters and tastemakers.
     
    ACTION //
    Origin stepped up, using our familiarity with the University of Houston’s Graphic Communications Program (among our ranks—program alumni and UHGAP’s first president) as a starting point. “I Am This Many” celebrates how far the organization has come in five years while illustrating the immense possibilities for its continued growth and impact in the design community.

    CLIENT / University of Houston Graphic Alumni Partnership (UHGAP)
    AGENCY / Origin
    CREATIVE DIRECTOR / Jim Mousner
    DESIGNER / Michelle Coffey
    ILLUSTRATOR / Michelle Coffey
    COPYWRITER / Aimee Borders
    PHOTOGRAPHY / Phoebe Rourke-Ghabriel

     
  • Featured in the 2013 HOW International Design Awards

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