Deathwish Coffee Rebrand

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Created: 05/03/13
Last Edited: 05/06/13
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Description
Logo and identity restructure for Deathwish Coffee Company.
  • Inline
  • Half
  • Full
  • The last part of the system was figuring out how to finish the spine of the S.
  • Beginnings of a grid for the S.
  • fig. 1: First attempt - used eliptical tool; solution seemed awkward and too symetrical 
    fig. 2: Second attempt - tablet; getting closer, but still off
    fig. 3: Solution - tablet; pretty happy with the weight and how the strokes combine. 

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