After the success of the poster, and the film’s entry into several film festivals, Jim asked me to convert the poster into an insert for a DVD case to be given away to producers/supporters of the film and to be sold to fans.
The dimensions of a standard DVD case, as well as the addition of festival laurels, pull quotes and film stills meant that the case design would not just be a matter of cut and paste. The poster layout and illustration had to be taken apart and put back together again so that it would honor the qualities of the original poster while fitting the scale of the DVD case.
When the resized illustration was complete, I drew a new typographic grid, allowing for the much greater density of information versus the poster. As in the poster, the case uses a modified version of Ong Chong Wah's Abadi MT in Condensed Extra Bold for the film title, and the credits on the front and the standard version of Abadi MT in Condensed Light. The typeface choice was made by writer/director Jim as he had already been using it for teaser promotional items before the film was in the can.
From the feedback I’ve received, and the fact that I’ve had two additional commissions for posters/DVD cases based on this project I would say that the poster was a success! I’m really hoping this is just the beginning of a new part of my body of work, making posters.